Author Joe Gasewicz
Published on 27 Mar 2026 16:57:12
Best for: DIY users who want flexibility
Drag-and-drop, very customisable
900+ templates, strong app ecosystem
AI tools + ecommerce built-in
Free plan (but branded)
Reality:
👉 Best “all-rounder” builder today
👉 Still requires time + tweaking
Best for: business owners who don’t want to touch websites at all
Everything done for you (design, dev, SEO, content)
No learning curve
No plugin / update / hosting issues
Built for business outcomes, not just “a website”
Why it ranks #2:
👉 Eliminates the biggest problem with all builders:
they still require time, skill, and ongoing effort
Trade-off:
Less DIY control
Service-based vs tool-based
Best for: design-first brands (photographers, creatives)
Beautiful templates, consistent design
Strong blogging + built-in tools
Easier than WordPress
Limitations:
Less flexible than Wix
Can feel restrictive long-term
Best for: developers or scaling content-heavy sites
Powers ~43% of the web
Unlimited customisation (themes + plugins)
Strong SEO + blogging
Reality check:
Requires hosting, maintenance, updates
Plugin conflicts, security issues
Often ends up needing a developer
Best for: quick, basic business sites
Very simple setup
All-in-one hosting + builder
Downside:
Limited scalability
Basic features compared to others
All DIY builders (Wix, Squarespace, WordPress):
Require time investment
Need design decisions
Often lead to:
poor SEO setup
slow sites
inconsistent branding
Even industry reviews highlight:
Wix = flexible but can be overwhelming
Squarespace = easier but restrictive
WordPress = powerful but complex and maintenance-heavy
Want control & DIY? → Wix
Want design simplicity? → Squarespace
Want full control + dev power? → WordPress
Want something fast + basic? → GoDaddy
Want to focus on your business, not your website? → Josef Digital